Free the Eyeball

How to live in times when self-appointed gurus, online influencers and sly commercials teach you happiness? When the most ordered book-genre online is on self-help? Could art offer any consolation?

In sixty video works Tanja Ritterbex investigates the role of the opinionated influencer. Ritterbex takes her own life as a starting point, set in Curaçao where she is currently residing, at The Instituto Bueno Bista. Free the Eyeball offers an insight into the seemingly random world in which self-tanning tutorials alternate with a serious attempt to find online affection.